Teefefe – That’s What I Do I Ride I Guitar And I Forget Things Shirt

 What about the Tod’s brand do you identify with and how did you apply it to your practice? Tod’s heritage shows that they are not scared of change, color, or material. It’s interesting when different worlds collide, so I pushed the possibilities even further while still staying true to the brand.

Describe your project for Tod’s and what inspired it. From cookbooks, I gathered elements that I turned into accessories. For example, the construction of a tortellini became the base for a bag. What was the biggest challenge in this project? The biggest challenge was designing with limited material, resources, and space during lockdown. Movie references became more important than ever before. What are your hopes for the future of fashion post-pandemic? I hope fashion will reconnect with a more local way of producing. Reincorporating savoir faire into smaller production is an approach I would like to support. London-based designer and multi-disciplinary artist Andrej Gronau has a penchant for the colorful and shiny, but with a raw DIY-edge. Mentored by Simone Rocha, Gronau takes inspiration from surrealist paintings by John Luke Eastman as well as punk icon Nina Hagen and his all-time favorite muse, Grimes.

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