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 Vogue: Which pieces were your customers particularly responding to in 2020? Charles Gorra: We get a lot of data on the trends that we saw, what has and hasn’t sold, using an algorithm that lets us know instantly what people are buying. This year, there were some constants and a few novelties. Handbag resale is powered by the likes of Hermès and Louis Vuitton. We saw that all of their classic models have sold really well. That’s very much the impact of COVID; when the economy becomes more challenging, the consumer becomes more focused and investment conscious.

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What, for you, was the biggest shift in fashion in 2020, in terms of what connected? There is overall more consideration in buying. Before the pandemic, the approach to fashion was about excess. There was the urge for buying more and more and to show it off. The pandemic shifted this approach to a more conscious one. People still love fashion and buy fashion, yet they value more the styles that are long-lasting, timeless. The side effect is also reconsidering if and how their purchases impact the planet, and they appreciate it when a store or a brand offers something more sustainable. What did you find didn’t connect this year? Unfortunately, the circumstances forced all of us to skip events and, with them, the chance to dress up. All brands and items that once were big sellers for occasions have seen a great drop.

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